Resource Library

Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.

Learn how you can normalize accessibility and make it part of a company culture where everyone is coming from a place of empathy.

Understand UTSW's approach to building, promoting and optimizing the new strategy, leading to 600+ downloads in the first week.

Walk away with many examples of the hospitals that do podcast marketing right and how to up your podcast game.

The audience will explore insights that will assist in preventing the loss of valuable feedback that might not be reaching the proper stakeholders. 

Learn how to buy data, how to use data, and how to get a free sample of data specific to your region to kickstart your strategic planning initiatives.

In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.

During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers

While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.

This webinar highlights the potential of Care Anywhere, the value to a health care organization & the state of technology to support care delivery.

This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.

Live Date: October 7, 2020Webinar Recording Your browser does not support the video tag.

The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations.

This SHSMD Strategists Salon provided a unique opportunity to learn from and network with our speakers and SHSMD members. In addition, this dialogue will contribute to a toolkit being created in collaboration between SHSMD and AHA’s The Value Initiative for the hospital field. 

In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.

This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital. Today, 19.1 million people, and counting, have turned to voice assistants for health care-related information. As more and more people turn to contactless solutions for everyday problems, health care brands need to ensure they can deliver the best possible patient experience no matter where it takes place.

This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.

Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.