Resource Library

A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.

A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.

A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.

A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.

Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.

A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.

A pre-launch checklist to uncover readiness gaps and ensure your campaign promises align with operational reality and patient experience.

Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.

The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts

This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.