Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Taking a System-Level Approach to Patient Access to Improve Patient Experience and Care Coordination
Patient referrals are often a piece of paper with a specialist's name and phone number on them, which leaves patients with the burden of navigating…
Presentation Resource
This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external…
Magazine & Journal Articles
HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health…
Magazine & Journal Articles
Imagine a world where your smart phone — and a nurse connected to it — can determine the level of care you need for a health concern before ever…
Magazine & Journal Articles
The leadership at University Medical Center of Princeton in Plainsboro, New Jersey, part of Princeton HealthCare System, established a goal to grow…
Presentation Resource
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the…