Health Care Marketing to the New Americano
The United States is projected to be a “minority majority” by 2045 and currently 44 percent of Millennials are part of a minority race or ethnic group. Discover how L.A. Care Health Plan, the largest publicly-run health plan in the country, successfully marketed to multicultural groups to capture significant commercial and Medi-Cal (Medicaid) market share from competitors. Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Speakers
- Simon El Hage, Director of Strategic Planning, Maricich Health
- Alex Gallegos, Senior Director of Sales and Marketing, L.A. Care Health Plan
- Julian Hernandez, Client Engagement Director, Maricich Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.
Presentation Resource
Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction…
Presentation Resource
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and…
Presentation Resource
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership…
Presentation Resource
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this…
Presentation Resource
This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there…