Health Care Marketing to the New Americano
The United States is projected to be a “minority majority” by 2045 and currently 44 percent of Millennials are part of a minority race or ethnic group. Discover how L.A. Care Health Plan, the largest publicly-run health plan in the country, successfully marketed to multicultural groups to capture significant commercial and Medi-Cal (Medicaid) market share from competitors. Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Speakers
- Simon El Hage, Director of Strategic Planning, Maricich Health
- Alex Gallegos, Senior Director of Sales and Marketing, L.A. Care Health Plan
- Julian Hernandez, Client Engagement Director, Maricich Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Learn how to transform your town hall sessions to engage your employees in the strategic direction of your organization, help staff understand the…
Presentation Resource
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks…
Presentation Resource
The Surgeon General's report called addiction "a bigger health problem than cancer." This is a call to arms for every hospital in the nation. The…
Presentation Resource
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.
Presentation Resource
This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room…
Presentation Resource
Find out how Susan G. Komen Greater Kansas City developed a unique and emotionally charged virtual reality experience that puts users into the avatar…