On the Front Lines of the Opioid Epidemic: Engaging the Community and Physicians

shsmd-connections-2018-small-logo.png


Dive into two case studies from organizations facing the challenges of the opioid epidemic. BID-Plymouth developed and launched a community-wide collaborative to tackle the epidemic and improve the lives of those impacted by opioid use. Their marketing and communications team has played an integral role in program development, launch, strategic counsel, event planning, media relations, marketing, and community outreach. Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.

Speakers

  • Christopher Smalley, Director Strategic Marketing and Communications, Beth Israel Deaconess Hospital Plymouth
  • Tessa Voss, Director Clinical Services, Hazelden Betty Ford Foundation Newberg

​​​​​​​Members, to view this protected content, log in above.

Related Resources

Presentation Resource
Using Advanced Analytics to Drive Your Patient Experience (Advanced)
Learn how Community Health Network (CHNw), a leading Midwest health system, used an analytical technique called MaxDiff (maximum-difference or best-…
Presentation Resource
Delivering Results Through Traditional and New Media
Presentation Resource
Consensus-Built Reputation: How to Unite the Masses and Unleash Storytelling Power Throughout Your Organization (Advanced)
Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged…
Presentation Resource
A Leadership Model to Advance the Future of Physician Relations (Advanced)
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical…
Magazine & Journal Articles
Share Your Story With the World: How Brand Journalism is Transforming Healthcare Communications
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
Magazine & Journal Articles
Imagine This! A New Generation of Patient Communications
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to…