Transforming Health Care Marketing Resources into a Business Intelligence Engine
As a health care provider, keeping your population healthy is important to take full advantage of shared savings and for the benefit of the individuals in your community. A big part of this effort is centered on readmission rates. Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.
- Daniel Quinn, Director of Data Analytics, LionShare
- Doug Spear, Administrative Director, Marketing & Strategic Development, Shawnee Mission Health
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Presentation Resource
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for…
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable…
Presentation Resource
Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the…
Webinar Recordings
By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and…
Webinar Recordings
In this webinar attendees will learn about the practices and latest technologies that help streamline processes, speed marketing cycle times, and…