Presentation Resource
American Hospital Association presentation resources and slide decks for members and the health care field.
Learn how, with a highly personalized strategy, Kish/Northwestern uses six strategic approaches to help develop stronger community connections, which have led to increased access to hospital services, use of preventive screenings without overuse, and greater awareness of the system brand as a…
Learn about Vanderbilt University Medical Center's new approach to marketing.
In this session, patient access experts from Houston Methodist will discuss the strategies and tools they have utilized to streamline a complex referral process and create a better experience for both patients and providers.
Hear how Canton-Potsdam Hospital combines the discipline of science with the art of relationships to build a medical staff rivaling prestigious academic medical centers. Learn how new techniques and proven best practices can be adapted and applied to your organization.
Learn about Northwell Health's large transformation and rebranding in 2016.
Learn how UTMB created a new internal communications initiative for "two-way" communication, focusing on feeding content to managers for regular communications sessions with employees in all work areas.
How does an academic medical practice communicate to 1,300 employees in more than 40 locations? Communication is driven by employee involvement with the goal of helping them become ambassadors of the brand. The message to employees is simple: "Whether you know it or not, you are an ambassador for…
How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect and trust? How can you use urgent care to drive lifetime patient loyalty? This session covers Sentara Healthcare's journey to drive urgent care growth…
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.