Presentation Resource
American Hospital Association presentation resources and slide decks for members and the health care field.
Imagine utilizing predictive analytics and interactive mapping to identify unsaturated market areas full of unmet patient demand, overlay ideal payer mix projections, and forecasting future financial success. Healthcare providers can now create predictive, neighborhood level strategic plans for…
Findings from recent research among U.S. health care leaders suggests that facilitating change management initiatives within an organization requires significant leadership and team building competencies. In this session, facilitators will present a number of existing change models and then…
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
Role of the Communicator in Crises: Dissecting Tactics, Strategies, and Actions in Managing a Crisis
This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.
Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman Cancer Center. Secondary data was used to develop the campaign theme and tactical elements. An extensive multi-channel campaign was launched in…
A case study will be shared that highlights the hallmarks of planning and performance improvement: integration, alignment, engagement, communication, and focus.
This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room, filing a series of reports that ran over four consecutive weeks in spring 2015.