Presentation Resource
American Hospital Association presentation resources and slide decks for members and the health care field.
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.
The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.
This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives, through the process of designing and implementing a full-scale research study, to how to effectively use the research results.
From concept to completed submission, this session will walk you through all of the major components of writing an effective business plan. We will also provide tools and templates to guide you and help you focus on the important elements of business planning.
In this session you will hear how Holy Redeemer Hospital and other healthcare organizations have implemented the principles of "experience design"to enhance patient care and deliver on their brand promise.
This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.
Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget…
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.