SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
The New Data Landscape in Health Care: Advanced Analytics for Health Care Strategists
Aug. 19 – Sept. 11, 2025
Aug. 19 – Sept. 11, 2025
Equips strategists with skills in data analytics, visualization, and strategic decision-making to drive growth.
Format: 4 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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Live Course | Certificate Course
Sept. 15 – Oct. 7, 2025
Sept. 15 – Oct. 7, 2025
Seven webinars on social media trends and best practices for health care.
Format: More than 22 webinars
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Live Course | Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 6 Webinars + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources
On-Demand Educational Webinars
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
On-Demand Educational Webinars
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will…
On-Demand Educational Webinars
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review…
On-Demand Educational Webinars
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they…
Guides/Reports
This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery…