SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
New credential courses are on the way—check back soon for upcoming offerings.
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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Live Course | Certificate Course
Sept. 15 – Oct. 7, 2025
Sept. 15 – Oct. 7, 2025
Seven webinars on social media trends and best practices for health care.
Format: More than 22 webinars
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 6 Webinars + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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Presentation Resource
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Guides/Reports
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected…
Presentation Resource
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical…
Magazine & Journal Articles
In today's increasingly vertically, horizontally, and virtually integrated healthcare landscape, a service line focus on core diseases and conditions…
Magazine & Journal Articles
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos…