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SHSMD Credential & Certificate Courses

 

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Credential Courses

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.

New credential courses are on the way—check back soon for upcoming offerings.

Certificate Courses

SHSMD courses are specialized educational programs that concentrate on specific topics...

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Dec. 2–12, 2025 | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 4 Modules + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources

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This session describes how hospital systems may create a successful recruitment program based on their values and ideal characteristics.
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This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its…
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Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to…
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Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was…
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In partnership with executives from New Mexico Health Connections, this session will also explore the theoretical aspects and the day-to-day use of…
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The presentation will draw on the insights gained through the US government's support of health IT implementation since the Health Information…