Resource Library

Explore key insights from marketing, consumer experience, and communications executives as they discuss alternative care models, consumer education, clinician recruitment and retention strategies, and the importance of prioritizing long-term goals in strategic decision-making.

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

Join us for an insightful conversation with Guthrie to learn the most common mistakes health systems make when leveraging data.

Hear Joshua Stout, Market Research Manager, Guthrie Clinic, discuss how Guthrie used data insights to plan strategic initiatives for their Sports Medicine program, focusing on Physical Therapy (PT).

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!

Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.

The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.

Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.

Understand UTSW's approach to building, promoting and optimizing the new strategy, leading to 600+ downloads in the first week.

The audience will explore insights that will assist in preventing the loss of valuable feedback that might not be reaching the proper stakeholders. 

Learn how to buy data, how to use data, and how to get a free sample of data specific to your region to kickstart your strategic planning initiatives.

While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.

Part I - Best Practices for Data Utilization and MeasurementLive webinar: Wednesday, March 9, 2022 | Noon-1:00 p.m. CentralWatch the webinar recording.

The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations.

SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions.Included below are presentation materials and recordings/video. Developing Virtual Care Strategies That Advance the Quadruple Aim

We have identified three forces as primary disruptors of traditional hospital and health system business models: technology based innovation, market structure transformation and new model organizations.

Join this webinar to learn how the next generation of patient acquisition and retention strategies are driven by best next action insights that combine data sources into a single market view.

This report distills these discussions so that other strategic leaders connected with SHSMD can lead their organizations toward stronger market relevance through strategy that develops cultures of collaboration and innovation.

SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.

TMCA went from the 50th percentile to Top 10 nationally in terms of physician engagement and alignment, with double digit increases on the satisfaction survey, physician turnover decreased by 5%, with first year physician turnover cut in half, and quality improved with a significant decline in Hospital Acquired Infection. TMCA saw measurable results on decreasing referral leakage, improving referral development, and gaining access for their Physician Relations Manager (PRM) team to meet with key physicians.