Resource Library

Explore affordable storytelling strategies for small and rural healthcare organizations in this interactive SHSMD Catalyst Conversation.

Save the date for the 2027 SHSMD Connections Conference, September 26–28 in Phoenix, Arizona. Visit the conference page for future announcements and updates.

Build a more inclusive employee recognition program with practical strategies for awards, peer recognition, engagement and lasting impact.

Marketing course for rural and independent hospitals. Build focused strategies, strengthen community trust and drive sustainable growth.

A practical guide to identify your strengths, reduce energy drains, and redesign your role to increase engagement and prevent burnout.

A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.

A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.

A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.

A three‑part credential series designed to equip marketing student professionals with essential strategic, analytical, and digital skills.

Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.

Understand how the U.S. health care system works, including hospitals, physicians, consumers, and payers, in this foundational SHSMD course.

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

A leadership guide for executive strategists to grow talent, mentor future leaders, hire via the Career Center, engage at President’s Club and executive tracks, and contribute benchmark data.

Support your growth and your team’s with training, mentoring, data resources, and networking to expand your impact.

Tools, courses, mentorship, and networking to help early career strategists grow with confidence. Bookmark and return anytime.

 The SHSMD ADVANCE™ | Assess tool helps health care strategists – including marketers, planners, business developers, communicators, and physician strategists – evaluate and strengthen the skills needed for success in today’s evolving health care landscape.

Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.

The Early Careerist and Young Professional’s GuideWelcome to your next chapter in health care strategy. Whether you’re just starting out or building momentum in your early career, SHSMD is your home for connection, growth, and inspiration.

New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!

New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!