Lessons From the Shark Tank: Pitching Your Strategic Marketing Growth Plans and Budget Needs to Senior Leadership
The popular TV series, "Shark Tank", has taught entrepreneurs in all business categories the importance of being able to clearly articulate strategic business plans and marketing considerations in order to receive buy-in and funding for their products and services. Seasoned professionals alike have been reminded of these important lessons, too. This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.
Speakers
- Paul A. Szablowski, Independent Consultant and formerly Senior Vice President Brand Experience at Texas Health Resources
- Rob Rosenberg, President, Springboard Brand & Creative Strategy, Ltd.
Members, to view this protected content, log in above.
Related Resources
Guides and Reports
At the 2016 Thought Leader Forum held at SHSMD's annual conference, a diverse panel of health care professionals shared their insights and…
Guides and Reports
This summary report provides insights into new ways to address health care strategy possibilities and innovations.
Presentation Resource
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants…
Presentation Resource
Behavior drives experience... experience informs brand... and voice is the driving force that moves consumers to take action. Examples of how two…
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a…