Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI
Fierce competition within the Los Angeles market is driving a need to grow outpatient volume, including volume of mammography screenings. It is critical to get women in for screenings, to capture both downstream patient volume and revenue for oncology services. The goal was to increase oncology service line volume and revenue by driving strategically targeted women to Providence Health & Services Southern California for mammography screenings.
Download the one-page storyboard below.
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged…
Presentation Resource
Presentation Resource
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about…
Presentation Resource
Learn about Vanderbilt University Medical Center's new approach to marketing.
Presentation Resource
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new…
Presentation Resource
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.