Presentation Resource
American Hospital Association presentation resources and slide decks for members and the health care field.
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Case studies will be discussed demonstrating how hospitals are using approaches such as human-centered design, adaptive leadership and new partnerships based on social impact, to accelerate, sustain and/or scale innovation and improvement in areas ranging from clinician burnout to safety.
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
This session reviews the activation timeline of the media relations team at Sunrise Health System Hospitals as our flagship trauma center closest to the Strip experienced treating 180 patients during the largest mass casualty in US history.
This session advances the future of health care strategy by sharing an approach to effectively integrate culture, strategy, and implementation responsibility throughout the organization.
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real…
Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.
This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.