Presentation Resource

This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.
Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.
This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in county-level geographic variation, and identify tactics health systems can deploy to improve performance.
This presentation provides practical guidance to health care leaders and prepares them for the inevitable challenges they will face personally and professionally during integration.
As health system leaders, this means we’ve scoped our value proposition to address patient issues — when we should really be scoping our value proposition to engage and encompass entire lifetimes. Cue health care consumerism: moving past the limited focus on the inpatient experience to truly meet…
Join a panel of research pros from University of Illinois Hospital & Health Sciences System, The Blackstone Group and panel provider Cint moderated by marketing firm Laughlin Constable to learn about innovative options for conducting consumer research when time and costs are constraints.
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this huge base of experience, we have pulled out six secrets to make your next hospital email campaign be the best performing one ever.
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged…
Customizing care for seniors will gain significance as more and more baby boomers age into this varied group. Learn lessons from one health system in its multi-faceted approach to meeting the needs of Medicare/the senior population.