Marketing
Learn how one academic medical center adopted a process for capital allocation to apply analytics, shared decision making, and transparency to marketing strategy and system-wide decision making.
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.
Learn about Vanderbilt University Medical Center's new approach to marketing.
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos, and signing off on tag lines. But this level of engagement is only a start.
In its white paper entitled "Managing Populations, Maximizing Technology," the nonprofit Patient-Centered Primary Care Collaborative listed 10 recommendations for achieving comprehensive population health management.1 Among those recommendations are: risk stratification, automated outreach, and…