Marketing
It's no secret—when it comes to marketing automation, healthcare is behind the times. According to a study by Ovum1, our field falls into the "laggards" category in the adoption of marketing automation, meaning most organizations have avoided wholesale adoption until now. This presents a tremendous…
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and…
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.
This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external marketing efforts within Reid's designated service area and beyond, by targeting prospects throughout Indiana and Ohio.
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered…
HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health outcomes by sharing proactive, consistent health information that patients could access anywhere. Read more about their implementation of two digital…
The leadership at University Medical Center of Princeton in Plainsboro, New Jersey, part of Princeton HealthCare System, established a goal to grow maternity services at a time when US Census projections showed a steady decline in women of childbearing age across the region. A couple of years…
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman Cancer Center. Secondary data was used to develop the campaign theme and tactical elements. An extensive multi-channel campaign was launched in…