Marketing
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
A recent PwC study notes, "As "patients' beha
The purpose of this project was to give
Fierce competition within the Los Angeles market
Health care organizations that want to increase their program sophistication, effectiveness and ROI can leverage this model to pinpoint their current status as well as identify key areas they must enhance in order to progress to the next level. How does your organization measure up?
In this webinar attendees will learn about the practices and latest technologies that help streamline processes, speed marketing cycle times, and preserve brand integrity. These technologies allow for the customization of materials, driving relevance and personalization in your marketing materials…
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This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.