Marketing
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring…
The shifting healthcare landscape is requiring hospitals and health system strategists to take aggressive approaches to every aspect of their operations, including how to align physicians with their healthcare network and advertise them to the community. Read more about the key to addressing these…
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more about how one hospital addressed the opioid epidemic in their community.
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems…
In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will gain first-hand insights on merging big data with hospital data and client-specific research to predict market trends, increase market share and…
It's no secret—when it comes to marketing automation, healthcare is behind the times. According to a study by Ovum1, our field falls into the "laggards" category in the adoption of marketing automation, meaning most organizations have avoided wholesale adoption until now. This presents a tremendous…
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and…
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.