Marketing
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real…
This session will help you learn to free up your brain and do your job better.
This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this huge base of experience, we have pulled out six secrets to make your next hospital email campaign be the best performing one ever.
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.