On-Demand Educational Webinars
This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!
This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.
Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics.
Hear strategies and insights for determining the right media mix when facing these factors and others.
HSG Patient Share of Care is your single best metric for measuring the health system’s acquisition of patient lives and retention of those patients within their network of Inpatient, Outpatient and Ambulatory care.
New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!
Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.
This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing, offering insights crucial for navigating this evolving landscape.
Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.
This webinar will outline best practices for centralizing market and provider data, tying data to organizational goals and objectives, and distributing data throughout the organization (governance, executive, planning, physician network, service lines).