On-Demand Educational Webinars
View a recording of the webinar, featuring renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.
SHSMD members joined their peers across the country to discuss key topics and issues, and solve problems together. The topic of SHSMD’s inaugural Member Meet-up was “What Keeps You Up at Night?" View the full recording here.
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital. Today, 19.1 million people, and counting, have turned to voice assistants for health care-related information. As…
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.