On-Demand Educational Webinars
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true…
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2024-2025 By The Numbers: MarCom
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.
Watch this on-demand webinar with a renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide on key health leadership topics.
Learn how a hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
This presentation will cover the steps Baptist Health Jacksonville took to develop a comprehensive patient growth strategy, review the data required to measure and manage performance, review the lessons learned for optimizing internal communications, and dive into specific operational changes…
This session will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.