On-Demand Educational Webinars
Held Live: Monday, May 24, 2021 | 12:00-1:00pm CTEarlier this year, SHSMD members talked about what kept them up at night. Now let’s take some time to consider what gets you most excited about the future? So much innovation happened during COVID, what impressed you and what do you hope will stick…
The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights…
This SHSMD Strategists Salon provided a unique opportunity to learn from and network with our speakers and SHSMD members. In addition, this dialogue will contribute to a toolkit being created in collaboration between SHSMD and AHA’s The Value Initiative for the hospital field.
View a recording of the webinar, featuring renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.
SHSMD members joined their peers across the country to discuss key topics and issues, and solve problems together. The topic of SHSMD’s inaugural Member Meet-up was “What Keeps You Up at Night?" View the full recording here.
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital. Today, 19.1 million people, and counting, have turned to voice assistants for health care-related information. As…
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.