SHSMD Credential & Certificate Courses
The 2025 eLearning Season Pass is the easiest and most affordable way to meet your team's professional development needs. Order your pass today!
Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas... Learn more about SHSMD Credentials.
Public Relations and Communications in Health Care Settings
Jun. 10 – Jul. 15, 2025
Jun. 10 – Jul. 15, 2025
This program provides participants with the latest strategies, trends, and case studies to enhance communication expertise in health care settings.
Format: 5 Modules
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
Learn More
The New Data Landscape in Health Care: Advanced Analytics for Health Care Strategists
Aug. 19 – Sep. 11, 2025
Aug. 19 – Sep. 11, 2025
Equips strategists with skills in data analytics, visualization, and strategic decision-making to drive growth.
Format: 4 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
Learn More
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
Learn More
On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
Learn More
Live Course | Certificate Course
Seven webinars on social media trends and best practices for health care. Sep. 15 – Oct. 2, 2025.
Format: More than 22 webinars
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
Live Course | Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
Learn More
On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
On-Demand | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 6 Webinars + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
Related Resources
Press Releases
SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.
Data & Insights
This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with…
Courses
This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment,…
Seminars and Workshops
On-Demand Educational Webinars
Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.
Toolkits/Methodology
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ…