SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
New credential courses are on the wayācheck back soon for upcoming offerings.
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
Dec. 2ā12, 2025 | Virtual Seminar
Explores AIās impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 4 Modules + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources
Webinars
Learn how MercyOne applied āradical convenienceā across its connected system of health care facilities with an end-to-end digital front door strategy.
Webinars
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have theā¦
Webinars
Insight and guidance on how to achieve measurable SEO results. With Googleās most recent algorithm update already underway, User Experience (UX) isā¦
On-Demand Educational Webinars
Live Date: October 7, 2020
On-Demand Educational Webinars
The fundamentals of health care havenāt changed but health care leaders will need to double down on their commitments to brand and experience to beā¦
On-Demand Educational Webinars
This SHSMD Strategists Salon provided a unique opportunity to learn from and network with our speakers and SHSMD members. In addition, this dialogueā¦