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SHSMD Credential & Certificate Courses

 

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Credential Courses

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.

New credential courses are on the way—check back soon for upcoming offerings.

Certificate Courses

SHSMD courses are specialized educational programs that concentrate on specific topics...

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Dec. 2–12, 2025 | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 4 Modules + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources

Webinars
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Guides and Reports
Futurescan is an annual publication for health care leaders, published by SHSMD in collaboration with the American College of Healthcare Executives (…
Guides and Reports
SHSMD has collected health care customer research and consumerism reports in an effort to offer consumerism related resources to the SHSMD membership.
Guides and Reports
The PowerPoint presentation, Futurescan 2023, features highlights from the latest edition of Futurescan, one of the industry's most respected health…
Guides and Reports
A report from the 2022 Thought Leader Forum