SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas... Learn more about SHSMD Credentials.
Public Relations and Communications in Health Care Settings
Jun. 10 – Jul. 15, 2025
Jun. 10 – Jul. 15, 2025
This program provides participants with the latest strategies, trends, and case studies to enhance communication expertise in health care settings.
Format: 5 Modules
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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The New Data Landscape in Health Care: Advanced Analytics for Health Care Strategists
Aug. 19 – Sep. 11, 2025
Aug. 19 – Sep. 11, 2025
Equips strategists with skills in data analytics, visualization, and strategic decision-making to drive growth.
Format: 4 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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Live Course | Certificate Course
Seven webinars on social media trends and best practices for health care. Sep. 15 – Oct. 2, 2025.
Format: More than 22 webinars
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Live Course | Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 6 Webinars + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources
Guides/Reports
A report from the 2022 Thought Leader Forum
Guides/Reports
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society&nb
Guides/Reports
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy…
On-Demand Educational Webinars
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system…
Data & Insights
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic…