SHSMD Credential & Certificate Courses
The 2025 eLearning Season Pass is the easiest and most affordable way to meet your team's professional development needs. Order your pass today!
Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
New credential courses are on the way—check back soon for upcoming offerings.
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
Learn More
On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
Learn More
Live Course | Certificate Course
Sept. 15 – Oct. 7, 2025
Sept. 15 – Oct. 7, 2025
Seven webinars on social media trends and best practices for health care.
Format: More than 22 webinars
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
Learn More
On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
On-Demand | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 6 Webinars + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
Related Resources
Presentation Resource
As part of a safety assessment, employees of Signature Healthcare were asked about the priorities of the hospital’s leadership. Surprisingly, patient…
Presentation Resource
Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive…
Presentation Resource
This session will help you learn to free up your brain and do your job better.
Presentation Resource
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion…
Presentation Resource
Using techniques such as small group meetings, large group meetings, and a coalition of participants (crossing the organization horizontally and…
Presentation Resource
This session advances the future of health care strategy by sharing an approach to effectively integrate culture, strategy, and implementation…