SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
New credential courses are on the wayâcheck back soon for upcoming offerings.
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
Dec. 2â12, 2025 | Virtual Seminar
Explores AIâs impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 4 Modules + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources
Presentation Resource
This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating roomâŠ
Presentation Resource
Presentation Resource
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel,âŠ
Presentation Resource
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.
Presentation Resource
Rapidly evolving dynamics have made the process of planning the distribution of services, both physically and virtually, across your care networksâŠ