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Certificate Course: Social Media Strategies in Health Care

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The leadership at University Medical Center of Princeton in Plainsboro, New Jersey, part of Princeton HealthCare System, established a goal to grow…
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In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel,…
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Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman…
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This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without…
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This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments…