Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
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Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patient’s journey. Learn the three transaction-ready features required for success in this white paper.
Keeping you at the forefront today for the best patient-friendly solution building tomorrow, SHSMD has developed a resource digest on the hot trend of retail health.
This online SHSMD course will present a staged process that will help participants learn how to: Determine your organization’s needs and how various agency models can answer them; Identify and source potential partners; Develop, field and assess RFI's and RFP's, and position your search team for success; Evaluate RFP submissions, manage the finalist evaluation process; and Onboard your new partner and ground your new relationship to foster and promote a successful partnership
Transformation is more than change; it is a change that reshapes entire organizations and sectors. The same forces that transformed retail, movies, books, music and the workplace are exerting their power on hospitals and health systems. Health care executives who have led successful transformation shared their stories and advice.
Futurescan 2020–2025 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Panelists discuss the need to harness the benefits of systemness, balance the interplay between centralized and local decision making, create a common organizational culture and improve the consumer experience.
Join renowned futurist Ian Morrison, Ph.D. on February 5, 2020 for a webinar on the latest edition of SHSMD's annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.
Sponsored by ReachLocal: ReachLocal and Survata partnered on a survey tapping into patient preferences and behaviors. This eBook dives into factors influencing how patients choose a healthcare provider.
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.
This guide to successful employer partnerships describes several case studies and lessons learned. Examples include on-site clinics, an accountable care organization and virtual health care.
We have identified three forces as primary disruptors of traditional hospital and health system business models: technology based innovation, market structure transformation and new model organizations.
Learn how hospitals and health systems are partnering with other organizations to advance population health in their communities, to validate your thoughts and approaches and get new ideas from peers.
Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.
Identify important trends and create the visions of possible futures to lead your organization to action with this scenario planning guide.
Join this webinar to learn how the next generation of patient acquisition and retention strategies are driven by best next action insights that combine data sources into a single market view.