Resource Library

While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.

Join us for an insightful conversation with Guthrie to learn how to access and break down big data into useable insights that can inform and optimize outreach.

Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.

Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.

Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.

Insight and guidance on how to achieve measurable SEO results. With Google’s most recent algorithm update already underway, User Experience (UX) is more important than ever.

This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.

In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.

In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.

This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.

In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.

Day One On Demand RecordingsNOTE: Press play if the recording does not start playing.Keynote KickoffWinning the Modern Health Care Consumer: Candid Insights and Clear Action Steps

This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better. Social media and digital content are beginning to blur the lines of what is and is not advertising, and physicians are now actively interacting with consumers in more ways than ever.

Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.

Content marketing and media placement are becoming increasingly intertwined throughout the health care industry. To increase the impact of marketing efforts, it is vital that coordination exists between all paid, earned, and owned communication channels.By understanding the entire patient buyer’s journey, media strategies are better aligned to produce a desired awareness and action. These strategies are then supported by relevant and engaging content that articulates differentiation and value.Sponsored by: