Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI

shsmd-2015-connections-logo.png

Fierce competition within the Los Angeles market is driving a need to grow outpatient volume, including volume of mammography screenings. It is critical to get women in for screenings, to capture both downstream patient volume and revenue for oncology services. The goal was to increase oncology service line volume and revenue by driving strategically targeted women to Providence Health & Services Southern California for mammography screenings.

Download the one-page storyboard below.

Members, to view this protected content, log in above.

Related Resources

Presentation Resource
Using Data-Driven Experiential Marketing to Engage and Educate Consumers Around Choosing the Appropriate Level of Care
This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.
Presentation Resource
Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System
This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
Presentation Resource
A Surfboard to the Face: How Hawaii Soothed My Brain and Sharpened My Abilities
This session will help you learn to free up your brain and do your job better.
Presentation Resource
Lessons From the Shark Tank: Pitching Your Strategic Marketing Growth Plans and Budget Needs to Senior Leadership
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and…
Book
Gearing Up for Population Health: Marketing for Change
This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your…
Presentation Resource
MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond