Data & Insights

Webinars
Event

Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Webinars
Webinars

Marcom Budgets “By the Numbers”: Key Findings from 2022 SHSMD Benchmarking
Live webinar:  April 12, 2023 12:00 p.m. – 1:00 p.m. CT Learn More On By the Numbers  
Sponsored Webinars
Sponsored Webinars

Don't Lose Your Data: Getting Ready for GA4
Get prepared in this interactive webinar, where you’ll learn to plan in advance to keep your data safe.
Guides and Reports
Guides and Reports

Direct Mail in 2019: Evolution, Transformation and Opportunity
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.
Presentation Resource
Presentation Resource

More Than a Press Release: Using Original Research to Add Value to the Conversation
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
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