SHSMD Credential & Certificate Courses
The 2025 eLearning Season Pass is the easiest and most affordable way to meet your team's professional development needs. Order your pass today!
Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
New credential courses are on the wayâcheck back soon for upcoming offerings.
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
Dec. 2â12, 2025 | Virtual Seminar
Explores AIâs impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 4 Modules + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
Learn More
On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
Learn More
On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
Learn More
On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
Learn More
Related Resources
Presentation Resource
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focusâŠ
Presentation Resource
Three key strategies include implementing a data-driven physician communication campaign spearheaded by the Chief Physician Executive; encouragingâŠ
Presentation Resource
When Dayton Childrenâs Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team wasâŠ
Presentation Resource
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinkingâŠ
Book
This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with yourâŠ