SHSMD Credential & Certificate Courses

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Credential Courses

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas... Learn more about SHSMD Credentials.

Public Relations and Communications in Health Care Settings
Jun. 10 – Jul. 15, 2025

This program provides participants with the latest strategies, trends, and case studies to enhance communication expertise in health care settings.

Format: 5 Modules

Completion Requirements: View presentations, pass exams, participate in discussions, additional readings

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The New Data Landscape in Health Care: Advanced Analytics for Health Care Strategists
Aug. 19 – Sep. 11, 2025

Equips strategists with skills in data analytics, visualization, and strategic decision-making to drive growth.

Format: 4 Courses

Completion Requirements: View presentations, pass exams, participate in discussions, additional readings

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Certificate Courses

SHSMD courses are specialized educational programs that concentrate on specific topics...

On-Demand | Certificate Course

Focuses on analytics for strategic planners in health care. Available for 30 days from first login.

Format: 4 Modules

Completion Requirements: Assignments relevant to modules

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On-Demand | Certificate Course

Equips participants with strategic communication, change management, and brand journalism skills.

Format: 4 Modules

Completion Requirements: View presentations, complete assignments, participate in discussions

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Live Course | Certificate Course

Seven webinars on social media trends and best practices for health care. Sep. 15 – Oct. 2, 2025.

Format: More than 22 webinars

Completion Requirements: View presentations, complete quizzes, additional readings

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On-Demand | Certificate Course

Overview of the U.S. health care system including hospitals, consumers, insurers, and more.

Format: 5 Modules

Completion Requirements: View presentations, complete quizzes, additional readings

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Live Course | Certificate Course

Covers HIPAA regulations and privacy compliance essentials for marketers in health care.

Format: Live Sessions

Completion Requirements: View presentations, complete assignments, participate in discussions

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On-Demand | Certificate Course

Insights into strategic physician engagement, including recruitment and communication.

Format: 6 Sessions

Completion Requirements: View presentations, complete quizzes, additional readings

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On-Demand | Virtual Seminar

Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.

Format: 6 Webinars + Bonus Content

Completion Requirements: View presentations, complete quizzes, additional readings

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