Publications
Demonstrate your expert knowledge of health care trends and implications to your leadership team and staff with the annual Futurescan publication.
Futurescan: Health Care Trends and Implications Publication
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999.
If you are looking ahead and strategizing about how your organization can survive and even thrive over the next five years, you will learn much from these experts and their recommendations for balancing new imperatives in a changing environment. The publication, accompanied by webinars and resources, is an important resource for strategic planning, senior executive updates, board education, medical staff briefings, staff training, and more.
SHSMD Members: Get your free copy of Futurescan 2024 today!
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Webinars
Keeping you at the forefront of health care transformation means looking around the curve to what’s ahead. In Futurescan, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide.
View previous recordings:
PowerPoint Toolkit
Download PowerPoint toolkits to present Futurescan information in a polished way.
View recent presentation slides:
Environmental Scan
Download the AHA Environmental Scan, a free resource detailing data and trends that have implications for the health care field. Topics include:
- Hospital and health system landscape
- Workforce
- Better care and greater value
- Consumerism
- Trend snapshots
- Equity, behavioral health and rural health
Workforce Scan
Download the 2024 AHA Health Care Workforce Scan, a free resource with insights and practical recommendations to help you take innovative steps to support, retain and recruit staff. Discover actionable ways to:
- Provide high-quality care with a changing clinical workforce.
- Build a sustainable and adaptable talent pipeline.
- Support well-being, satisfaction and safety.
Transformation Talks
The AHA has created a new thought leadership video series in conjunction with the AHA’s Environmental Scan and SHSMD’s Futurescan aimed at helping our hospital and health system members determine which direction the field may be heading and how to prepare.
> Advancing Digital Patient Engagement — Opportunities for Differentiation
Related Resources
Guides/Reports
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society&nb