Resource Library

Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.

This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.

How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect and trust? How can you use urgent care to drive lifetime patient loyalty? This session covers Sentara Healthcare's journey to drive urgent care growth and profitability.

In this session, patient access experts from Houston Methodist will discuss the strategies and tools they have utilized to streamline a complex referral process and create a better experience for both patients and providers.

Learn how SurgeryConnect was designed — from conception to release — to solve the center's challenges while nurturing a "connection"with patients and families, and also producing a positive ROI.

Focusing on optimizing health and meeting consumers’ needs, Centura Health identified 33 geographic health neighborhoods across Colorado. For each health neighborhood, gaps in health services and resources were identified. While the precise mix of services depends on local needs, a Neighborhood Health Center was placed in each identified neighborhood.

The HEALTH HUB Experience Guide is a document that explains the motivation behind design decisions, conveys the essence of the experience of each component as well as the overall concept, and describes the operational assumptions that informed the design.

How to consolidate competing mammography sites in to one–while retaining patients and with no additional budget.

This research dissects the phone encounter into individual elements, and analyze which of those elements are statistically associated with the dependable variable: the likelihood of returning for future care.

Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and expanding its geographic reach.

Monte Carlo simulation involves recreating an environment of interest in a computer program capable of analyzing the impact of changes to that environment in a risk free manner

The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.

Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.

In this session you will hear how Holy Redeemer Hospital and other healthcare organizations have implemented the principles of "experience design"to enhance patient care and deliver on their brand promise.