Resource Library

Focusing on optimizing health and meeting consumers’ needs, Centura Health identified 33 geographic health neighborhoods across Colorado. For each health neighborhood, gaps in health services and resources were identified. While the precise mix of services depends on local needs, a Neighborhood Health Center was placed in each identified neighborhood.

Together with the American Health Lawyers Association (AHLA) and the American Society for Healthcare Risk Management (ASHRM), SHSMD has developed this guide which provides easy access to crisis communications reference materials for health care executives, attorneys, communication professionals and providers. Materials presented not only provide guidelines for developing and executing a crisis communications plan but also offer a framework for retrospective analysis of the communications provided during a crisis.

This summary report provides insights into new ways to address health care strategy possibilities and innovations.

Challenge: Nebraska Methodist Health

University of Pennsylvania Health

Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.

Hear how Marcy Traxler, VP of Business Development at AMITA Health was able to reconfigure the business development approach that supports service lines, employed medical group initiatives, and physician outreach to enhance the tactical sales and planning process.

Join Ian Morrison, a renowned futurist and executive editor of Futurescan, as he presents highlights from SHSMD’s annual guide to health care trends, and discusses strategies to position your organizations for success in the new environment.

This SHSMD U Webcast will showcase how three hospitals promote popular health observances, including American Heart Month, National Autism Awareness Month, and National Breast Cancer Awareness Month. Learn how they have engaged and educated their communities during these awareness months.

How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.

Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.

Anne Arundel Medical Center (AAMC) developed

Swedish Medical Center (Swedish) operated with an

Behavior drives experience... experience informs brand... and voice is the driving force that moves consumers to take action. Examples of how two hospitals are leveraging innovation and design into team behavior will inspire executives to embrace the adjacent possible.

In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.

This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives, through the process of designing and implementing a full-scale research study, to how to effectively use the research results.

This report provides an overview of the 2015 Thought Leader Forum, which focused on: examples of creative affiliations, criteria for selecting the right partner, challenges and limitations of non-merger arrangements, and communicating affiliation initiatives to stakeholders.

In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.

In partnership with executives from New Mexico Health Connections, this session will also explore the theoretical aspects and the day-to-day use of predictive analytics.

Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.