Resource Library

Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.

A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.

A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.

A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.

A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.

Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.

A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.

A pre-launch checklist to uncover readiness gaps and ensure your campaign promises align with operational reality and patient experience.

Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.

Dive into the hottest topics in health care social media and discuss best practices from your peers.

Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.

Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.

Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.

Calling all small marketing teams with big goals! Join us to connect with peers, share ideas and discover practical strategies to make a big impact, even with limited resources.

Learn how a hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.

This webinar will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.

Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand.

This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.