Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network
Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.
- Ashley Merchant, Vice President, ReviveHealth
- Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction…
Presentation Resource
Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.
Presentation Resource
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership…
Presentation Resource
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and…
Presentation Resource
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this…
Presentation Resource
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by…