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SHSMD Credential & Certificate Courses

 

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Credential Courses

SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.

New credential courses are on the way—check back soon for upcoming offerings.

Certificate Courses

SHSMD courses are specialized educational programs that concentrate on specific topics...

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Dec. 2–12, 2025 | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 4 Modules + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources

Guides and Reports
The PowerPoint presentation, Futurescan 2016-2021, features highlights from the latest edition of Futurescan — one of the industry's most respected…
Presentation Resource
In a special collaboration between the American Association of Physician Liaisons and SHSMD, physician strategy leaders from across the country will…
Guides and Reports
This summary report provides insights into new ways to address health care strategy possibilities and innovations.
Guides and Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well…
Presentation Resource
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
Presentation Resource
This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives,…