SHSMD Credential & Certificate Courses

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Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged…
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Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman…
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Role of the Communicator in Crises: Dissecting Tactics, Strategies, and Actions in Managing a Crisis
This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn…
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Do you think about open enrollment as a fall campaign? Think again. What if you viewed open enrollment as an opportunity to engage with patients,…
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Learn about Vanderbilt University Medical Center's new approach to marketing.