Communications
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
Check out this SHSMD Connections 2022 session presentation covering a successful campaign from The Robert Wood Johnson Foundation (RWJF) that addressed: Health disparities, Inequities and Social determinants of health.
Learn from this SHSMD Connections 2022 Conference presentation about how Kettering Health reimagined their crisis communications plan and how your organization can too.Session TopicsWhy Do Hospitals Have a Crisis Communication Plan?Incident Command SystemMedia Center Tips
Learn how to leverage data and statistics in creating impactful campaigns that move people to action in this SHSMD Connections 2022 session presentation.Learning Objectives
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.
The Marketing in Health Care: Marketing Plans, Communications and Market Research credential series is facilitated by recognized experts in the field and covers the essentials of health care marketing.
Updated with new trends, strategies and case studies, this SHSMD credential series features expert faculty who will share key trends impacting communication professionals, identify and develop new skillsets and guide you through a cumulative and collaborative activity that will result in an…