Communications
In this session, weâll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. Youâll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure trueâŠ
The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone ofâŠ
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals.
Keeping at the forefront of health care transformation and rebuilding means looking around the curve to whatâs ahead. Futurescan 2025 draws on the subject matter expertise of several of the nationâs top health leaders to synthesize key trends that will shape health care. Tune into the upcomingâŠ
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socialsâall by executing a âvideo-to-blogâ content strategy.
Learn from 2 hospitals how one trending health awareness day can be repurposed for all of their communication platforms to reach and educate thousands of people.
This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!
Explore this on-demand course on AI in health care marketing. Explore practical strategies, real-world workflows, and on-demand content that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.Why it matters: According toâŠ
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.