Marketing
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.
A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.
A pre-launch checklist to uncover readiness gaps and ensure your campaign promises align with operational reality and patient experience.
Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
SHSMD Connections 2025 virtual conference is November 3-7, 2025.
Dive into the hottest topics in health care social media and discuss best practices from your peers.
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.